Experimentation Is Key: Unny Radhakrishnan, Digitas India

Digitas India CEO, Unny Radhakrishnan, shares insights on navigating the digital age and bridging brands with consumers

Of Rabbit Holes & ‘Forked’ Rabbit Holes

Often the problem is when our interest spans different areas (though shallow!), one rabbit hole soon turns out to be a network of rabbit holes, says the author