In a continuation of their successful collaboration from the previous year, A23 renews its role as the presenting sponsor for the Celebrity Cricket League (CCL) for its 10th season
With the rapid growth of the gaming and esports industry, endemic and non-endemic brands are launching creative new marketing programs not only to create brand affinity but also to create alternate revenue streams in collaboration with game developers
This report also takes into consideration - sponsorship spends, celebrity endorsement and media spends on sports properties
Here's a quick update on new hirings, promotions and people movements in the past week
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