IPL Ropes In Tata Group As New Title Sponsor

The board replaces vivo at the back of anti-China sentiments in the country

Dream 11 Most Talked About Brand In IPL Phase 2: Report

Vi, Vivo, Unacademy, Cred, and Dream11 were the brands that generated the most talk in the first season

Effective Co-Branded Content And Partnerships

Co-branded content lends a deeper narrative to brands for digital audiences who no longer prefer watching 30-sec ads

It's Time For Newer Revenue Formats For IPL

IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges