Google Ups Its Search Game

The author speaks on how the marketing ecosystem will be affected by Google's move to provide more context to users for search results

OTT Platforms' Changing Publisher Landscape & Ad Revenue Optimization

Serving up monetisable content and making money off advertising knowing that inventory and therefore revenue is ephemeral is the true challenge in today’s publisher landscape.

What’s Tech Got To Do With It?

Native advertising is moving beyond paid advertising that mimics the look, feels and function of the content and the platform to complement your experience, in an effort to increase content consumption