Global Ad Spending To Expand By 5.7% In 2023 & 7.4% In 2024: Report

Zenith estimates that global adspend will reach US$705bn in 2021, up from US$634bn in 2019, and will rise to US$873bn by 2024

Global AdEx To Grow By 11.2%, Reach $669 Billion: Report

Growth in AdEx is expected to remain robust in the medium term, with 6.9% growth forecast for 2022 and 5.6% for 2023

Hires & Promotions: Zenith, Xaxis, Zee5, DDB

Quick look at new hirings, promotions and people movements this week

It's Time For Newer Revenue Formats For IPL

IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges