Indian Ad Economy Touches Rs 1Tn: Magna

Indian advertising sales grew +11.8% in 2023 to ₹1099bn ($14bn) and is the 11th largest market

Twitter's Cash Flow Remains Negative As Advertising Revenue Declines

Twitter has faced criticism for its lax content moderation, leading to the departure of several advertisers who were concerned about their ads appearing alongside inappropriate content

TV18 Q4FY22 Result First Cut – Tepid Ad. Revenue Growth For TV Largely In Line

TV18 has underperformed vs industry averages, as large scale GEC content has struggled in terms of advertisement pricing growth; overall ad. revenue for FY22 remains 4% lower vs pre-COVID levels (FY19)

Digital Is The New Mainstream

As commercial activities rev up, media reports estimate that India will continue to be the fastest-growing advertising market in the world, with digital leading from the front

Ad volumes of H2 2020 grew 34% over H1 2020

HUL was the biggest advertiser followed by the Reckitt Benckiser Group