TV18 Q4FY22 Result First Cut – Tepid Ad. Revenue Growth For TV Largely In Line

TV18 has underperformed vs industry averages, as large scale GEC content has struggled in terms of advertisement pricing growth; overall ad. revenue for FY22 remains 4% lower vs pre-COVID levels (FY19)

Digital Is The New Mainstream

As commercial activities rev up, media reports estimate that India will continue to be the fastest-growing advertising market in the world, with digital leading from the front

Ad volumes of H2 2020 grew 34% over H1 2020

HUL was the biggest advertiser followed by the Reckitt Benckiser Group