Indian advertising sales grew +11.8% in 2023 to ₹1099bn ($14bn) and is the 11th largest market
Twitter has faced criticism for its lax content moderation, leading to the departure of several advertisers who were concerned about their ads appearing alongside inappropriate content
TV18 has underperformed vs industry averages, as large scale GEC content has struggled in terms of advertisement pricing growth; overall ad. revenue for FY22 remains 4% lower vs pre-COVID levels (FY19)
As commercial activities rev up, media reports estimate that India will continue to be the fastest-growing advertising market in the world, with digital leading from the front
HUL was the biggest advertiser followed by the Reckitt Benckiser Group
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