Digital is expected to overtake TV to become the largest medium
This is above the APAC average of 11%, says the Magna Global Advertising Forecast
Zenith estimates that global adspend will reach US$705bn in 2021, up from US$634bn in 2019, and will rise to US$873bn by 2024
Growth in AdEx is expected to remain robust in the medium term, with 6.9% growth forecast for 2022 and 5.6% for 2023
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