Martech and Adtech evolved as the natural extensions of traditional consumer targeting and ad serving. As the number of marketing channels increased, marketers needed better tools to reach and communicate with their audience
A sneak peek into how adtech platforms are setting the tone for digital media’s maturity in the Indian landscape
The platform that has been built in partnership with TorcAi intends to engage 243 million subscribers through digital media as well as traditional channels
The author jots some of the advancements or new regulations in the ad tech space that will revolutionise the industry in 2022 and beyond
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