Koffee With Karan Season 8 Brews Marketing Extravaganza For Brands

Season 8 of Koffee With Karan will premiere on October 26th on Disney+ Hotstar, hosted by filmmaker and producer Karan Johar

EaseMyTrip Partners With Swiggy To Benefit Users Of Both Platforms

Both platforms will advertise the exclusive offers of one another to their users in order to drive awareness and more customer base

CRED Takes The OOH Route This IPL

Users who make P2P payments during the powerplay will have the chance to win five VIP IPL tickets

Ads That Left Us With A Social Message In 2022

Let's have a look at the advertisements of 2022 that were conceptualised to bring a change in the mindset of the masses

Government Discloses Expenditure Costs For Advertising

The Ministry of Information and Broadcasting has not spent any money on advertisements in foreign media

14% Increase In Complaints: ASCI

98 per cent of complaints registered on ASCI’s new complaint management system TARA, while Personal care, food and beverage, healthcare are other areas of concern

Old People Roped In For Ads: A Quiet Way Of Winning Trust Over A Brand?

When we came up with the idea about 'Annapoorna paati'; for the recent ad for Annapoorna,

Digital Revolution Leading The Path For Industry Revival

73% advertisers have either modified or developed new assets out of which 53% have robustly increased their messaging highlighting the company mission.