M&E Sector To Reach INR2.32 trillion By 2024: EY-FICCI Report

With advertising expected to reach INR1 trillion by 2024, India is moving towards a billion screens by 2024

AdTech Predictions: Here’s What Is In Store For 2022

The author jots some of the advancements or new regulations in the ad tech space that will revolutionise the industry in 2022 and beyond

Wake Up, Advertising!

Many 'progressive' ads show women struggling to achieve basic freedoms and tend to celebrate the 'bestower' of these freedoms, often the father, husband or a male sibling

Brand Extension - A Strategy For Surrogate Advertising

All celebrities are aware of the legal guidelines to endorse tobacco or alcohol brand extensions but till the consequences like their own reputation are not at stake over the monetary benefits, they continue to endorse

A Shift In Paradigm: Advertising On Television V/S OTT Platforms

Through OTT Platforms, advertising companies can reach out to their core audience via video ads for as little as INR 75 CPM for a six-second video ad

Strong TV Ad Volumes In Aug: BARC

August 2021 witnessed the highest number of active advertisers and brands for 2021

ASCI Launches “Advertising Advice” To Stop Violations In Advertisements

An expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions to ensure more responsible advertising

When I Grow Up, I Want To Be In Advertising

Not too many want to be in advertising when they grow up anymore. It is time we sit up, take notes, and ask ourselves, 'Why is this happening?'

OTT & Web-series: The New Form Of Advertising

With the right set of metrics, the impact of OTT is likely to be measured, often leading to a competitive advantage in adspace which will open the road to more innovation

How Businesses Need To Stop Jumping Bandwagons

As consumers get weary of the advertisement avalanche, brands need to do more to connect