OTT & Web-series: The New Form Of Advertising

With the right set of metrics, the impact of OTT is likely to be measured, often leading to a competitive advantage in adspace which will open the road to more innovation

How Businesses Need To Stop Jumping Bandwagons

As consumers get weary of the advertisement avalanche, brands need to do more to connect

The Year That Changed Advertising

The industry's sail through the pandemic is a testament of their ingenuity, efficiency and commitment