Amazon India Relaunches Iconic 'Aur Dikhao' Campaign

The campaign has been conceptualised and created by Leo Burnett India

Ogilvy, Amazon Unbox Real People & Their Stories

The films capture the autobiographical accounts of real individuals who stand out by reason of their age, appearance and affinities

Hires & Promotions: Amazon, SoCheers, Havas

Quick look at new hirings, promotions and people movements this week

Starlink, Amazon To Provide Broadband Service In India

Both the companies have approached the telecom ministry & department of space to provide satellite-based internet services

Brands Pin Love & Hope This Raksha Bandhan

Quick look at how brands are celebrating the love-hate relationship of the siblings this year

Amazon To Acquire MGM For $8.45 BN

The real financial value behind this deal is the treasure trove of IP in the deep catalog that Amazon plans to reimagine and develop together with MGM’s team

Amazon, Mahindra Electric Partner To Push E-mobility Industry

Amazon India deploys close to hundred Mahindra Treo Zor EVs in seven major cities

Andy Jassy To Succeed Jeff Bezos As Amazon CEO

Jassy is a longtime Amazon executive who has worked at the company since 1997, after graduating from Harvard Business School

Google And Facebook, Amazon Is Coming To Eat Your Lunch

So far, Google and Facebook have enjoyed the lion’s share in digital advertising. However, Amazon’s foray into the advertising space through Amazon Marketing Services and Amazon Media Group (later rebranded as Amazon Advertising) has made it a powerful contender to challenge Google and Facebook’s duopoly.