This partnership is expected to create greater deterrence and support enforcement, especially concerning digital advertising
The ASCI guidelines (effective February 15, 2024) require advertisements to make specific claims limited to the part of the product or service that has the environmental benefit
While ASCI had in place specific guidelines for brand extension, which were modified a few months back, it was felt necessary to further strengthen these given mega-budget celebrity campaigns during high-profile sporting events in India
India’s socially aware consumers are an encouragement for brands on the way to inclusiveness and a wake-up call for those yet to embrace D&I
In an open letter to the Advertising Standards Council of India (ASCI), Goyal raises concerns regarding the surrogate advertising practices of alcohol brands during the ICC Cricket World Cup
In the board meeting of the 37th annual general meeting, Partha Sinha was onboarded as the Vice Chairman and Sudhanshu Vats has taken on the role of Honorary Treasurer
The academy brings together ASCI's substantial thought leadership and educational initiatives under a unified and comprehensive framework
New guidelines will protect consumers against deceptive design patterns in digital advertising
The amendments highlight the need for ads to refrain from messaging that can cause physical or mental harm to school students and exploit their vulnerability
The annual festival that is home to the Abby Awards is all set to take place in Goa from May 24-26
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