WinZO Responds To ASCI's Notice On Ad Violations

The gaming platform claims to have not received any official communication from the regulatory body

Biz Case For Positive Gender Portrayals In Adv Is Real, Say ASCI & Kantar

Indian advertisements that depicted progressive gender roles had a positive impact of as much as 32% in short-term product sales and improved a brand’s equity by a whopping 51%

ASCI Promotes Manisha Kapoor As CEO

Her association with the council which began in 2015 has seen her rise through the ranks of Panel Member - Consumer Complaints Committee, and Secretary-General

ASCI Launches Endorser Due Diligence Service

This will provide guidance from highly-qualified specialists from over 20 disciplines

ASCI's Guidelines For Promotion Of Virtual Digital Assets, Services

Guidelines have been issued after extensive consultation with all stakeholders, including the government

What India Takes Offence To Revealed

ASCI lists six key patterns in ads that were considered offensive

ASCI Re-elects Subhash Kamath As Chairman

NS Rajan was re-elected as the Vice President of ASCI in the the 35th annual general meeting

Lux Cozi Wins Over Amul Macho As ASCI Dismisses Latter's Plea

Amul had filed the plea claiming Lux's new TVC has similarities with one of their old TVC

ASCI Launches “Advertising Advice” To Stop Violations In Advertisements

An expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions to ensure more responsible advertising

The Pandemic Of Misleading Ads?

Ads preying on consumers’ virus-related fears are a concern