What India Takes Offence To Revealed

ASCI lists six key patterns in ads that were considered offensive

ASCI Re-elects Subhash Kamath As Chairman

NS Rajan was re-elected as the Vice President of ASCI in the the 35th annual general meeting

Lux Cozi Wins Over Amul Macho As ASCI Dismisses Latter's Plea

Amul had filed the plea claiming Lux's new TVC has similarities with one of their old TVC

ASCI Launches “Advertising Advice” To Stop Violations In Advertisements

An expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions to ensure more responsible advertising

The Pandemic Of Misleading Ads?

Ads preying on consumers’ virus-related fears are a concern

ASCI Unveils New Brand Identity

Advertising industry body invests in technology-led future to become more responsive, dynamic and inclusive

Moment Of Truth For Brands At Olympics

While this is no new phenomenon, Olympic athletes express displeasure in using their name and image for a brand's commercial gain; take the legal route

Over 6149 Complaints Processed In 20-21, Compliance At 97%: ASCI

It further revealed that only 12 out of 332 ads related to Covid were found to be scientifically correct

ASCI Issues Final Influencer Advertising Guidelines, Experts React

Marketers believe that certain rules and guidelines are always good for any industry/sector to grow and flourish

ASCI Onboards Infectious Advertising As Creative Partner

Infectious Advertising will provide ATL, BTL, and digital creative services to ASCI along with strategic support for campaign development and audience outreach programs