ASCI Unveils New Brand Identity

Advertising industry body invests in technology-led future to become more responsive, dynamic and inclusive

Moment Of Truth For Brands At Olympics

While this is no new phenomenon, Olympic athletes express displeasure in using their name and image for a brand's commercial gain; take the legal route

Over 6149 Complaints Processed In 20-21, Compliance At 97%: ASCI

It further revealed that only 12 out of 332 ads related to Covid were found to be scientifically correct

ASCI Issues Final Influencer Advertising Guidelines, Experts React

Marketers believe that certain rules and guidelines are always good for any industry/sector to grow and flourish

ASCI Onboards Infectious Advertising As Creative Partner

Infectious Advertising will provide ATL, BTL, and digital creative services to ASCI along with strategic support for campaign development and audience outreach programs

Industry Gives Thumbs Up To ASCI Influencer Draft Guidelines

It is expected that these guidelines are going to build more trust between the artists and their audience with increased transparency, along with marketers channelizing verifiable information

ASCI Ups The Ante On Gaming Guidelines

Around 75% of the complaints were from end consumers, while the rest were taken up suo motu by ASCI

ASCI Intends A Task Force To Monitor OTT Ads: Report

The move comes at a time when streaming platforms like Netflix and Amazon are mulling ad revenue options

ASCI Extends Consumer Connect Initiatives

ASCI’s latest consumer outreach initiatives to build awareness on reporting objectionable advertisements ; Pilot to target Mumbai, New Delhi in first 3 months

ASCI Bans 12 Liquor Companies Under Surrogate Advertising

The brands were actively selling goods like music CDs, packaged water, non-alcoholic beverages, appearing around IPL 2020