Advertising industry body invests in technology-led future to become more responsive, dynamic and inclusive
While this is no new phenomenon, Olympic athletes express displeasure in using their name and image for a brand's commercial gain; take the legal route
It further revealed that only 12 out of 332 ads related to Covid were found to be scientifically correct
Marketers believe that certain rules and guidelines are always good for any industry/sector to grow and flourish
Infectious Advertising will provide ATL, BTL, and digital creative services to ASCI along with strategic support for campaign development and audience outreach programs
It is expected that these guidelines are going to build more trust between the artists and their audience with increased transparency, along with marketers channelizing verifiable information
Around 75% of the complaints were from end consumers, while the rest were taken up suo motu by ASCI
The move comes at a time when streaming platforms like Netflix and Amazon are mulling ad revenue options
ASCI’s latest consumer outreach initiatives to build awareness on reporting objectionable advertisements ; Pilot to target Mumbai, New Delhi in first 3 months
The brands were actively selling goods like music CDs, packaged water, non-alcoholic beverages, appearing around IPL 2020
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