BIG FM Forays Into Social Commerce, Encourages Sustainable Living

The network has launched BIG Living, which enables brands in expanding their footprint to other markets and build a community of people who believe in a brand. It is also perfectly in line with the radio network’s ideology of providing entertainment with a purpose

Brands Embrace Festive Time In Unique Ways

A quick look at festive preparations of brands during festive season

Radio & The Evolution Of Communication

As the majority of brands prefer a 360-degree campaign to leverage their presence across multiple touch-points, this is where radio comes to the fore using its amplified reach today