From Food To Flak: Industry Reacts To Zomato’s Latest Controversy

Looks like the recent ad from Zomato missed the mark in impressing its audience. Experts deliberate on the recent controversy

Does An Inclusive Marketing Approach Matter More Than Ever?

Experts believe that focus today has shifted from products to people, owing to digital storytelling

Quirk Tale In The Marketing Game

Does a brand's whimsical marketing approach continue to be its cheat code?

Adland Reacts To Revised IT Guidelines

The new IT rules' impact on the overall A&M industry and the advertiser front garner mixed responses from marketers

AI Transforming The Digital Marketing Landscape

Artificial Intelligence is using and programming machines to respond innovatively and creatively to customer requirements

The Bio Bubble Finally Bursts

Marketers discuss what suspension of the IPL means for the fraternity, agreeing on some severe damages to the advertisers and market sentiment

Blink Digital Conceptualises Wackiest Campaign For Amazon

The agency took the OnePlus brand communication of Never Settle and stretched it to as much height as possible, literally!