Unclear Brand Purpose Begets Risk Of Fragmentation: Nicholas Kontopoulos

Employees too are more motivated when the brand purpose is authentic, consumer-focused and speak a larger purpose, believes Nicholas Kontopoulos, Asia Pacific Regional Head of Marketing, Adobe DX Commercial

The Era Of Purpose Driven Brands

Purpose-driven brands witness higher market growth and productivity than brands that overlook this point, and hence, organizations failing to be purpose-oriented risk being displaced by purpose-driven brands