Building Your Organisation’s Brand With AI

AI goes a long way in understanding your customers, leveraging the available data, and creating the right models, thereby enhancing your brand and improving customer longevity

Building Your Brand Tribe: Effective Use Of Social CX

Social CX enables companies to maximize the actual potential of social media as a channel of communication by encouraging true interactions between the brand and audiences

Five Common Marketing Mistakes Brands Should Avoid

An intriguing marketing campaign not only helps brands connect with their right audience but also gets people talking about the brand

Forged By War: A Short History

Let's revisit brands that were created/developed because of a pressing military need, or the environment of war

Facebook Is Planning To Change Its Name: Reports

Facebook is intending to create a metaverse, or shared virtual world, that individuals may enter over the internet: Reports

The "KYC" Factor Through D2C

The data mined through D2C helps brands deliver a hyper-personalise customer experience, marketing and channel strategies accordingly

What Audiences’ Reactions Indicate For Digital-age Marketing Objectives

Digging deeper into social media outrage and what marketing professionals can learn from it

Home Grown Brands Harnessing The Power Of Social Media

With over 330 million active users, social media is an excellent medium for companies to engage with their customers

Paving The Way For A New Marketing Tool-Book

The pandemic has changed the dynamics of marketing and pushed for the re-invention of strategies

Split The Budget For Festive Season

By splitting the budget into CPA Model, brands can recognise and analyse the channel's potential to further lead the brand to achieve its ultimate goal