The Power Of Audio-Video: A Revolutionary Marketing Mix For Brands

A/V watermarks provide advertisers with a direct link to their target audiences through the smartphones

Forged By War: A Short History

Let's revisit brands that were created/developed because of a pressing military need, or the environment of war

Home Grown Brands Harnessing The Power Of Social Media

With over 330 million active users, social media is an excellent medium for companies to engage with their customers

Paving The Way For A New Marketing Tool-Book

The pandemic has changed the dynamics of marketing and pushed for the re-invention of strategies

Brands As Citizens Of The Country, Not Just As Players In The Market

Let’s build brands that play in the society as good citizens, as well as they play in the market for great stakeholder value, says Sinha

The Era Of 'Looking Forward: Marketing Guide For 2021'

Brands that can effectively establish human connections, build trust, and demonstrate purpose with agility will flourish in this new era.

Emerging Opportunities In India For D2C Brands

A tenable combination of digital adoption push to local brands, stronger supply chain etc presents a lucrative opportunity for D2C brands

Brand Conversations: Making Greater Festive Gains In 2020

In the context of the scenario building up, here are 5 strategic considerations that could be useful in enhancing festive marketing opportunities: