BW Marketing World speaks to Sushant Dash, CEO, Tata Starbucks India who spilt the beans (quite literally) about aligning the brand’s overall marketing strategy with its brand values, online being the fourth place for selling experiences to its customers, its strategy for raking in new customers, brand collaborations and more
Capturing the true spirit of Ramadan and Eid in their campaigns, brands have touched the hearts of everyone around
Comprising four films, this campaign brings out the product’s positioning as a must-have auto accessory that’ll go a long way towards ensuring safety of the driver & vehicle at all times
Teddy Exports not only provides a fair income but also employment to over 600 individuals
Through a three-part video series set against the backdrop of a stadium, the campaign draws a clear distinction between choosing KreditBee, as opposed to opting for other 'wannabe' lending applications
The campaign aims to spread awareness on road safety and combat distracted driving
The brand has unveiled a campaign, ‘Celebrating #ForyourotherDiwali’ showcasing the joy of celebrating the festival of lights in a unique way, with the all-new special Wraps, the on-the-go snacking option
The campaign celebrates the joy of creating new memories with new gifts
The campaign showcases the transformative impact of digital education on small businesses
The campaign aims to raise awareness about the severe problem of winter pollution and its damaging impact on lung health, particularly in the form of pulmonary stress
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