The broad challenge was that Medimix was unable to create a connection with its target audience
The key here was to provide a highly relevant and practically seamless journey, where the customer shifts effortlessly from the m-site to the Android or iOS app while keeping costs low
The evening that saw participation from over 100 influencers and celebrities such as Anusha Dandekar, Poonam Pandey, Suchitra Krishnamoorthi, Bandagi Kalra, Lakshya Kapoor and more
The two ad films for Bail Kolhu and Nourish, reached a combined 3.02M views
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