Meta's WhatsApp To Disrupt Communication Norms With New Features?

Striking the right balance between simplicity and innovation, WhatsApp's transformative features reshape communication dynamics, posing challenges for competitors

Corporate Communications In An Insurance Company: An External Comms/PR Perspective

It's essential to know that a large crisis, if not well handled on the PR front can bring down a brand, no matter how big or reputed it might be, writes Nikhil Bharadwaj

The Role of Effective Communications In The India Ascending Story

A mix of conventional and digital communication, especially social media, played an active role in spreading awareness, building preparedness, addressing anxiety and stigma, and battling misinformation, writes Nitin Mantri

Towards A New Agency Theory

Professional public relations agencies play a pivotal role in the success of Information, Education, and Communication (IEC) projects initiated by Governments, writes Sunil Nair

A Synopsis Of Broad Consumer Trends

A genuine, emotional connection makes consumers feel respected and appreciated, writes Niranjan Gidwani

Conversational Commerce: A New Communication Approach For #DigitalAge

The rise of conversational commerce is driven by the increasing use of mobile devices and the preference for messaging as a form of communication

Humour In Communication & Why It Always Sells

Humour is one of the most misunderstood emotions, and not necessarily easy to tackle

The Role Of Personalisation & Storytelling In Brand Building

Through storytelling, brands create an opportunity to connect with their target audience at a more profound level & personalized marketing communications are useful to connect with consumers in a more meaningful way