Research reports show a significant increase in customer engagement and participation in social media platforms, making it an indispensable communication tool for creating and sharing information
Marketers need to reset and recalibrate their understanding of the customer and re-imagine customer experience
The retailers and brands which have been able to face the pandemic effects boldly are the ones that have quickly adapted to the new business dynamics with flexible strategy
Companies that reimagine their entire business through the lens of experience outperform their industry peers by six times in year-on-year profitability
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