#TheRealDeal campaign features four digital films based on a social experiment, capturing the reactions of different customers as they find out about the McDonald’s app & their surprise while availing the amazing offers
To view an ecosystem as large and complex as ecommerce, one is well advised to deploy multiple lenses
What I am still looking for is a global product from India that is an absolute platform business with network effects, he adds
Organisations must approach their DE&I efforts by first aligning at a scope of diversity that is real, achievable, measurable and meaningful to the time, culture, geography they are in
DDB Mudra's Project Free Period glittered bright on day 2, bringing the Gold Lion home
The brands have also realized how social space can bring down their image in no time
As part of our #AdlandUpclose series, the leadership team at DDB Mudra Group describes how they called for solidarity in the pandemic year and kept creativity at the core
The billboard redirects to DDB’s homepage featuring the refreshed visual identity
The tagline 'Bar Bar Dekho' is to signify how as users we keep discovering on our phones which gets further amplified by the lock screen of smartphones, as in this case
Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world
Your e-mail information will not be shared with anyone else. And it will be used only to send out our latest news.
BW Communities is an array of business news websites targeted towards niche communities and readers across various industries
