McDonald’s Captures Customers’ Joy Of Grabbing #TheRealDeal

#TheRealDeal campaign features four digital films based on a social experiment, capturing the reactions of different customers as they find out about the McDonald’s app & their surprise while availing the amazing offers

Growth Of Ecommerce Ecosystem Is Meteoric: Preetham Venkky, DDB Mudra Group

To view an ecosystem as large and complex as ecommerce, one is well advised to deploy multiple lenses

Platform Businesses Turning Traditional Businesses On Their Head

What I am still looking for is a global product from India that is an absolute platform business with network effects, he adds

'Pride' In Diversity: Moving Beyond The Buzzword

Organisations must approach their DE&I efforts by first aligning at a scope of diversity that is real, achievable, measurable and meaningful to the time, culture, geography they are in

Cannes Lions Scorecard- India Bags 7 Metals On Day 2

DDB Mudra's Project Free Period glittered bright on day 2, bringing the Gold Lion home

Building Continuous Confidence Through ORM

The brands have also realized how social space can bring down their image in no time

DDB Mudra Group Bends Rules & Pushes Limits To Beat Crisis

As part of our #AdlandUpclose series, the leadership team at DDB Mudra Group describes how they called for solidarity in the pandemic year and kept creativity at the core

DDB's 'Sheepish' New Brand Unveil

The billboard redirects to DDB’s homepage featuring the refreshed visual identity

Glance Sets In Its Campaign, 'Ye Glace Hai'

The tagline 'Bar Bar Dekho' is to signify how as users we keep discovering on our phones which gets further amplified by the lock screen of smartphones, as in this case

DDB Mudra Unveils E-Book- ‘Point Of New’

Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world