As part of our #AdlandUpclose series, the leadership team at DDB Mudra Group describes how they called for solidarity in the pandemic year and kept creativity at the core
The recognition acknowledges DDB Mudra Group’s commitment to promote awareness, acceptance and advocacy for the LGBTQIA+ community
The film is based on strong cultural insights mined using DDB’s proprietary ‘Emotional Advantage’ thinking. It focuses on an unstated need of a woman, which is to claim what she rightfully deserves – her own identity.
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