The recognition acknowledges DDB Mudra Group’s commitment to promote awareness, acceptance and advocacy for the LGBTQIA+ community
The film is based on strong cultural insights mined using DDB’s proprietary ‘Emotional Advantage’ thinking. It focuses on an unstated need of a woman, which is to claim what she rightfully deserves – her own identity.
Conceptualized by DDB Mudra Group, the TVC is a cluster of sequences where a mum bonds with her baby by using the new Cottontouch® range
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