Viewers' Traditions & Native Languages Crucial To Understand: Zubin Dabash, Shemaroo

With a diverse and growing collection of over 3700+ titles, Shemaroo is making inroads through its ‘digital first’ vision

We Are Aggressively Investing In Original Content In Local Languages: Rajiv Bakshi, ZEEL

ZEE5 marks its success with its relevant content lineup that caters to the different tastes of Indian online consumer

Continuously Powering Our Platforms With More Niche Content: Ankush Sachdeva, Moj

We are doubling down on video content, both in the long and short formats and investing significantly in Moj

Eros Now: Made In India, For India

Genres like action, thrillers and comedies are experiencing a larger adoption, observes its CEO, Ali Hussein

Short Videos To Revolutionise Digital Content Consumption: Sumit Ghosh, Chingari

When many players want to play the same game like yours, be assured that the category is lucrative, points Ghosh

The Consumer Connect Code

Bhushan explains how social video is disrupting the way businesses connect with consumers today

If ‘Content’ Is King, ‘Digital Video Ads’ is The Queen

Focus on persuasion works well for the GenZ, leading to the success of digital video ads

Decoding The Digital Trends

Dixit expounds the myriad online trends and patterns that have evolved during the past months and are here to stay

We Aim To Bring Diversity To Digital Video Space: Paul Yang, Lomotif

Lomotif endeavours to delight Indian users with local music and content, along with a curation of international creators and influencers

Rise In Regional Languages

Advancements in technology and hardware have made digital media a viable and popular prospect for consumers