The rise of homegrown short-video platforms is not only leading to more relevant, engaging content for consumers but also offering great opportunities for marketers to target their audiences sharply and effectively
The multi-dimensional and diverse nature of digital videos is enabling all forms of content to thrive and survive
Hungama’s model is built on three category pillars- video, music and gaming
Lucky to have seen the early era of digital video through VCRs to seeing it today as a streaming service, it died and has risen from the ashes and this time it is not going anywhere because the use cases are so many
Our iterations over the past year have shown us the relevance of our primary insight -- that time-starved people want curation rather than unlimited selection, says Shah
Discovery commerce, innovations, and the rapid digital adoption across smaller towns to augment digital commerce’s success further
It has launched the Shopsy app with an aim to power ecommerce for communities and third-party channels where users spend time and trust
We expect this will present significant growth opportunities for e-commerce across sectors in India in the coming years, he adds
Bhatia reveals why social commerce would be an exciting chapter to many high spending categories
Unlike the outdated social media marketing models, there is no rerouting involved in social commerce, and users can select, shop and checkout directly within the platform, making it the future of online shopping
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