Let’s build brands that play in the society as good citizens, as well as they play in the market for great stakeholder value, says Sinha
Ecommerce brought an opportunity for brands, both big and small, to scale their online presence. But with changes in consumer behavior & business realities, how are brands eyeing on its advantages and preparing themselves better during this tough time?
In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.
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