Optimising For Attention

The brand thinking framework for the attention economy needs to focus on the rocket as much as the payload

GOQii, Leo Burnett Kickstart Health Movement In India

The aim is to bring access to a better life through better health for larger India

Brands As Citizens Of The Country, Not Just As Players In The Market

Let’s build brands that play in the society as good citizens, as well as they play in the market for great stakeholder value, says Sinha

The Bio Bubble Finally Bursts

Marketers discuss what suspension of the IPL means for the fraternity, agreeing on some severe damages to the advertisers and market sentiment

Brands & Ecommerce Continue To Sit Tight

Ecommerce brought an opportunity for brands, both big and small, to scale their online presence. But with changes in consumer behavior & business realities, how are brands eyeing on its advantages and preparing themselves better during this tough time?

Kent RO On-boards Leo Burnett As Creative Partner

The agency will be responsible for strategic planning, ATL and BTL activities for Kent water purifiers, kitchen and home appliances

Care Ratings Partners With Leo Burnett Consult

The aim is to redefine the brand and its architecture

Leo Burnett Wins Creative Mandate For Vega

Leo Burnett will be the leading strategic and creative communication agency for the brand across platforms

Unravelling Rivals: FMCG Brand Wars Continue

With Sebamed contending with HUL and Marico locking horns with Dabur, will they list themselves in the classic FMCG brand wars?

Strategy For The Short Term By Dheeraj Sinha, MD For India & CSO For South Asia, Leo Burnett

In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.