A duel between two distinct consumption patterns, a duel between two kinds of consumer needs, a duel between two content arrangements, and largely, a duel between two different propositions, asserts Dutta
The Indian advertising industry has had quite a transformative journey with large brands changing hands in the media, creative, digital and integrated space
On platforms like YouTube and Instagram, the feature is frequently used to determine the reach of the video
The concept of ‘Phygital’ offers unique, immersive shopping journeys that blend the convenience of online shopping with the personal touch of in-store shopping
Collective viewing generates massive engagement and a shared understanding of the content than live matches
With transformation happening at a rapid rate, marketing mavericks at BW Marketing World- DDB Mudra Digital Almanac 2022 launch discuss the many facets of digitalisation and its future prospects
Not surprisingly, expenditure on digital advertising is expected to become the largest share of advertising spends in India this year
The earlier Internet entrepreneurs tap into this market, the larger will be their gains. After all, as the adage goes, the early bird catches the worm
81 per cent started their investment journey during the last 3 years of the pandemic
As commercial activities rev up, media reports estimate that India will continue to be the fastest-growing advertising market in the world, with digital leading from the front
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