According to a report by Redseer, India’s digital economy is expected to grow to USD 800 billion by 2030, up from USD 85-90 billion in 2020
Co-branded content lends a deeper narrative to brands for digital audiences who no longer prefer watching 30-sec ads
The world is witnessing exponential creation and consumption of data on the foundations of the contact-less economy
Business owners, marketers and decision makers need to tap into the digital propaganda, especially during the pandemic dip (which is still quite prevalent), and adapt to these dynamics strategies to complement the new normal
As a natural consequence of the pandemic, companies have no choice but to review their strategies. Driving digital and being mindful of the changing consumer needs is of prime focus.
As digital becomes mainstay in India, Minister of Information & Broadcasting, Environment, Forest and Climate Change and Heavy Industries & Public Enterprises, Government of India, Prakash Javadekar, cautions against the ills of fake news and way to guard against it
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