Building Your Brand Tribe: Effective Use Of Social CX

Social CX enables companies to maximize the actual potential of social media as a channel of communication by encouraging true interactions between the brand and audiences

The Future of Digital Marketing In A Cookie-Less World

Is relying on third-party data providers a viable option given that data security is a major concern in today’s day & age?

The Consumer Connect Code

Bhushan explains how social video is disrupting the way businesses connect with consumers today

Current Trends In The Digital Marketing Industry

It is crucial for a business functioning in a booming industry to be mindful of the market trends and demands

Five Trends Impacting E-commerce Marketing Strategies

To improve the shopping experience and build a long-lasting relationship with customers, companies need to keep themselves updated with the trending marketing strategies

A Shift In Paradigm: Advertising On Television V/S OTT Platforms

Through OTT Platforms, advertising companies can reach out to their core audience via video ads for as little as INR 75 CPM for a six-second video ad

Content Marketing: The Backbone of Everything Digital

Due to their inherent evolving nature, digital platforms have birthed a multitude of opportunities and trends for content marketing

Influencer Marketing Sways Sales With Festive Season Campaign

When consumers know or relate to an influencer they are more likely to pause and pay attention

The "KYC" Factor Through D2C

The data mined through D2C helps brands deliver a hyper-personalise customer experience, marketing and channel strategies accordingly

Turning A Pandemic Pivot Into A Sustainable Digital Strategy

Post-pandemic, it is vital to reassess digital pivot programmes and convert them into long term strategic plans to remain relevant, competitive, and successful