What Audiences’ Reactions Indicate For Digital-age Marketing Objectives

Digging deeper into social media outrage and what marketing professionals can learn from it

ENO Cracks The Big Rural Opportunity

Drives engagement and consideration through locally relevant digital content on Facebook and Jio’s KaiOS

Paving The Way For A New Marketing Tool-Book

The pandemic has changed the dynamics of marketing and pushed for the re-invention of strategies

Digital Advertising – What's Ahead?

Though ad blockers and data protection bills have challenged digital marketing, the best way to target and customize campaigns but, still its market will continue to grow

Why Digital Marketing Is Not Everyone’s Cup Of Tea

it is being increasingly realized that not everyone who runs a digital marketing agency or is a digital marketer is cut out for the profession

Digital Marketing Trends To Look For In 2021

Social media will become the preferred channel for purchase and not just the discovery of the products. Marketers will have to build digital media strategies and make a consumer buy products without having to leave social media pages

Digital Marketing Strategies For A 'New' World

61% of Twitter audiences in India think it is 'a lot more important' for companies to behave in more sustainable/eco-friendly ways post the COVID-19 outbreak, writes Twitter's Marketing Head

How to Run A Successful Digital Marketing Agency?

Pricing might not be something your brand needs to participate in at all – especially if you target millennials

Divo Expands Its Offerings To Digital Marketing Domain

This division comprises a 15-member team, with associates from media companies

The Marketing Industry’s Problem With The Indian Festive Season – How Digital Word-Of-Mouth Offers A Solution

Over the course of October, November, and December, India plays host to a cavalcade of the year’s biggest festivals.