Content Marketing: The Backbone of Everything Digital

Due to their inherent evolving nature, digital platforms have birthed a multitude of opportunities and trends for content marketing

Influencer Marketing Sways Sales With Festive Season Campaign

When consumers know or relate to an influencer they are more likely to pause and pay attention

The "KYC" Factor Through D2C

The data mined through D2C helps brands deliver a hyper-personalise customer experience, marketing and channel strategies accordingly

Turning A Pandemic Pivot Into A Sustainable Digital Strategy

Post-pandemic, it is vital to reassess digital pivot programmes and convert them into long term strategic plans to remain relevant, competitive, and successful

What Audiences’ Reactions Indicate For Digital-age Marketing Objectives

Digging deeper into social media outrage and what marketing professionals can learn from it

ENO Cracks The Big Rural Opportunity

Drives engagement and consideration through locally relevant digital content on Facebook and Jio’s KaiOS

Paving The Way For A New Marketing Tool-Book

The pandemic has changed the dynamics of marketing and pushed for the re-invention of strategies

Digital Advertising – What's Ahead?

Though ad blockers and data protection bills have challenged digital marketing, the best way to target and customize campaigns but, still its market will continue to grow

Why Digital Marketing Is Not Everyone’s Cup Of Tea

it is being increasingly realized that not everyone who runs a digital marketing agency or is a digital marketer is cut out for the profession

Digital Marketing Trends To Look For In 2021

Social media will become the preferred channel for purchase and not just the discovery of the products. Marketers will have to build digital media strategies and make a consumer buy products without having to leave social media pages