The integration of creativity and technology is propelling OOH advertising into a new era of audience engagement, altering the rules of advertising
As the Men's Cricket World Cup 2023 welcomes India's top 500 influencers as ambassadors, industry professionals offer insights on the potential impact of the collaboration
The partnership underscores Herbalife's dedication to sports through digital streaming associate sponsorship
In contrast to typical celebrity endorsements, influencers, and comedians are considered normal and average people, which fosters trust and relatability among their audiences
Millennials, Gen Z and Gen Alpha consumers are emerging over the next decade in eight fast-growing countries signaling a need for companies to reinvent their digital commerce strategies
A genuine, emotional connection makes consumers feel respected and appreciated, writes Niranjan Gidwani
The results show a strong contrast between the two media and a gradual but consistent trend in favour of digital media consumption
Until he finds a suitable replacement, Elon Musk intends to remain in that position
With rapid advancements in user interfaces, dark patterns are the latest threat to consumer protection
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