How Influencer Marketing Meets The Needs Of Brand Messages & Their Target Audiences By Engaging Influencers

New-age firms are thinking about having more prominent influencer collaborations to reach a considerable audience and increase brand exposure. In fact, no social media marketing strategy is complete without an influencer

Martech: The Power Of Digital Technologies Making Marketing Personalised, Customised & Effective

With fast and widespread digital connectivity, Martech has become critical for the success of any marketing campaign

My Top 6 Learnings In 6 Years of Agency Business

Digital transformation is a huge opportunity in India. Due to the Pandemic, a vast adaptation business has been seen

Digitalising The Organic Food Market

There is a great opportunity for the organic food market to take a big leap and corner a bigger share in the Indian grocery market

Leveraging Digital Technology During The Pandemic

For the past year and a half, many sectors and businesses had dealt with complex situations due to the pandemic. But at the same time, many viewed this as an opportunity to innovate and improvise their business operations, mainly through digitalisation