New 2022 consumer trends report also reveals a surge in ecommerce may have plateaued as more consumers anticipate a return to in-store shopping experiences
In current times, e-commerce is no longer an alternative to the traditional marketplace but rather a considerable part of it
Havas Group has announced the launch of its recent Prosumer Report, a global perspective on the future of e-commerce that captures information and insights on the sector, done through the network's proprietary research tool
The concern centred around how e-commerce players track best-selling products on their platforms and then copy their design to launch private brands with similar features and at a competitive price
We are in the middle of a digital revolution, a digital transformation, and digital innovation. With everything going online, it is expected that physical cash will cease to exist. However, India paints a different picture
Electronic equipment had the highest number of such infractions, followed by clothes and household goods
There is a great opportunity for the organic food market to take a big leap and corner a bigger share in the Indian grocery market
75 per cent of customers are planning to buy equivalent to or more than last year across categories like mobiles, large appliances, beauty and fashion
The data mined through D2C helps brands deliver a hyper-personalise customer experience, marketing and channel strategies accordingly
The pandemic has led to the creator economy phenomenon, with an increase in conversations around the product
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