Gen Z & Millennials Willing To Buy Directly From Brands: Report

New 2022 consumer trends report also reveals a surge in ecommerce may have plateaued as more consumers anticipate a return to in-store shopping experiences

Role Of E-commerce In Empowering Indian Local Brands

In current times, e-commerce is no longer an alternative to the traditional marketplace but rather a considerable part of it

Future Of E-commerce Is Personalised, Transparent & Responsible: Report

Havas Group has announced the launch of its recent Prosumer Report, a global perspective on the future of e-commerce that captures information and insights on the sector, done through the network's proprietary research tool

Traders, Online Sellers Demand Ecomm Brands' Boycott

The concern centred around how e-commerce players track best-selling products on their platforms and then copy their design to launch private brands with similar features and at a competitive price

Despite Digital Revolution, Cash Driven India Is Here To Stay

We are in the middle of a digital revolution, a digital transformation, and digital innovation. With everything going online, it is expected that physical cash will cease to exist. However, India paints a different picture

Govt Issues 202 Notices To EComm Cos For Violating 'Country Of Origin' Norm

Electronic equipment had the highest number of such infractions, followed by clothes and household goods

Digitalising The Organic Food Market

There is a great opportunity for the organic food market to take a big leap and corner a bigger share in the Indian grocery market

E-commerce Records $2.7bn Sales In 4 days Of Festive Sales: RedSeer

75 per cent of customers are planning to buy equivalent to or more than last year across categories like mobiles, large appliances, beauty and fashion

The "KYC" Factor Through D2C

The data mined through D2C helps brands deliver a hyper-personalise customer experience, marketing and channel strategies accordingly

Conversations On Product, Store Reviews Up By 1447% On Ecomm: Report

The pandemic has led to the creator economy phenomenon, with an increase in conversations around the product