Alongside, ecommerce businesses that leveraged use-case-based personalisation strategies saw 6x more purchases than the industry average
The agency will handle their ecommerce business, including strategy, content creation, media activation, catalogue management, and more
The issue looks at how Amazon is building on its 10-year legacy in India to create solutions that impact its global growth and the larger ecommerce sector itself
The key to a successful shopping-to-shipping experience for consumers relies heavily on a deep understanding of consumer behaviour, writes Niranjan Gidwani
Augmented reality companies have radicalised the way products are presented, marketed, and perceived in the digital landscape thanks to their capacity to enthrall users and improve the overall e-commerce experience, writes Saurav Bhaik
With the help of advanced shipping software, you can implement AI/ML algorithms to your advantage. This software allows you to automate your carrier selection and shipping process with multiple carriers
The D2C offering must be available only through the platform, not everywhere and anywhere. Those who discover the joy of D2C solus get focussed, repeat & deep revenues, says Harish Bijoor, Business & Brand-strategy expert & Founder, Harish Bijoor Consults Inc. in this conversation with BW. Excerpts:
What you can’t do at speed, scale and precision, AI can, and for a human brain that has its own set of restrictions
Hyperlocal businesses in India are mostly supported by technology and have been successful in linking a wide variety of local businesses with customers in the hyperlocal market; It is popular since it links buyers and vendors who are local to them
The campaign urges people to overcome their limitations and fulfill their aspirations through the platform’s wide variety of quality products
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