Facebook Transforms Maruti's Digital Game

Digital is contributing to 40 percent of customer enquiries and is driving many industry-first initiatives to win customers during COVID-19

Fueling India’s Ecommerce Growth

Discovery commerce, innovations, and the rapid digital adoption across smaller towns to augment digital commerce’s success further

Parliamentary Panel Summons Google, Facebook Today

Earlier on June 18, Twitter appeared before the panel to give representation on how to prevent misuse of social media and online news

Adland Reacts To Revised IT Guidelines

The new IT rules' impact on the overall A&M industry and the advertiser front garner mixed responses from marketers

These FB Communities Offer Help In Covid Times

Quick look at platforms lending help to Covid patients

Google And Facebook, Amazon Is Coming To Eat Your Lunch

So far, Google and Facebook have enjoyed the lion’s share in digital advertising. However, Amazon’s foray into the advertising space through Amazon Marketing Services and Amazon Media Group (later rebranded as Amazon Advertising) has made it a powerful contender to challenge Google and Facebook’s duopoly.

Facebook For Business

It has emerged as the go-to solution for start-ups and small businesses as the features offered make official Facebook pages work like a website – rather like a brand webpage.

Facebook Ties-Up With VC Fund Matrix Partners India To Scale Early-Stage SMBs

Facebook’s VC Brand Incubator Program has completed one year during which it has tied-up with six VC funds and scaled 150 small businesses

It's Time For Newer Revenue Formats For IPL

IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges