Ecomm Apps Saw 113 Million Downloads In Oct 21: Report

This was the first time the category has reached this level since October 2020, indicating that the festive season in 2021 might be the best ever

Customer-Brand Engagement Ramps Up During Festives On Social Media

A recent analysis of Twitter interactions in India highlights what customers want during Diwali and how marketers may participate in the festivities

Advertisers Turn To Print Media To Capture Festive Demand

Advertisers are increasingly resorting to hyperlocal Indian language newspapers as they offer a larger bang for their buck: Dainik Bhaskar

Social Media: Top Driver Of Brands & Festive Shopping

Social media is driving brand discovery and purchases during the festive season

E-commerce Records $2.7bn Sales In 4 days Of Festive Sales: RedSeer

75 per cent of customers are planning to buy equivalent to or more than last year across categories like mobiles, large appliances, beauty and fashion

Adopting Sustainable Home Decors For Festive Season

A sustainable lifestyle is one that improves one's personal health, contributes to the well-being of others, and preserves the environment

Spendings To Increase By 42% This Festive Season: InMobi

Reports suggest that Indians will spend Rs 21,230 on average, online purchasing will be the most popular

Festive Sale Season For Business Revival Post COVID19

Pricing to stabilize in the next 6 months; therefore, customer traffic is expected to be huge during the upcoming festive sale season.

Fashion & Lifestyle Brands During The Festive Season

The accessibility of the digital shopping mediums along with the increased screen time on social media most brands are leveraging their e-commerce presence with a robust emphasis on relevant content on their social media handles.

Brand Conversations: Making Greater Festive Gains In 2020

In the context of the scenario building up, here are 5 strategic considerations that could be useful in enhancing festive marketing opportunities: