This was the first time the category has reached this level since October 2020, indicating that the festive season in 2021 might be the best ever
A recent analysis of Twitter interactions in India highlights what customers want during Diwali and how marketers may participate in the festivities
Advertisers are increasingly resorting to hyperlocal Indian language newspapers as they offer a larger bang for their buck: Dainik Bhaskar
Social media is driving brand discovery and purchases during the festive season
75 per cent of customers are planning to buy equivalent to or more than last year across categories like mobiles, large appliances, beauty and fashion
A sustainable lifestyle is one that improves one's personal health, contributes to the well-being of others, and preserves the environment
Reports suggest that Indians will spend Rs 21,230 on average, online purchasing will be the most popular
Pricing to stabilize in the next 6 months; therefore, customer traffic is expected to be huge during the upcoming festive sale season.
The accessibility of the digital shopping mediums along with the increased screen time on social media most brands are leveraging their e-commerce presence with a robust emphasis on relevant content on their social media handles.
In the context of the scenario building up, here are 5 strategic considerations that could be useful in enhancing festive marketing opportunities:
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