WOW! Momo Enters FMCG Sector

The brand will soon be available across all leading modern trade and in the soon be live with its own delivery mechanism

E-Commerce- A Growth Driver for FMCG In 2021?

While 2020 was a year of crisis-driven instant improvisations and restructuring in a broadly subdued business environment, the coming year would see more stability and consolidation of the e-market space

Coming Back To Life - FMCG Trends In 2021

Internally, the focus needs to be on possibilities and resilience; FMCG industry will be a key component of economic revival as well

All Eyes On Advertising Watchdog Amidst 'Purity' Claims & Counter-Claims Over Honey

The Advertising Standards Council of India Awaits Response from Dabur on a complaint filed by rival Marico, after a report by The Centre of Science and Environment’s (CSE’s) on the alleged adulteration of honey by eminent brands in India, led to two of the homegrown FMCG giants, Dabur & Marico, exchange blows, who together account for a massive INR 800 crore business in the branded honey segment