Hires & Promotions: Dentsu, GroupM, UpGrad

Quick look at new hirings, promotions and people movements this week

GroupM Introduces Global Framework For Media Decarbonisation

The approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework

GroupM's Efforts Toward Improved Measurement Standards

There’s a real need in the market for a solution focused on the personification of viewing data and cross-media measurement

Indian Box Office To Pick Up Massive Pace In 2022: GroupM iTV & Ormax Media Report

FY22 is estimated to end with the highest-ever gross domestic box office collection of INR 12,515 Cr

DOOH Campaigns Innovative, Impactful, & Strong Drivers Of Action: Survey

Two-thirds of respondents also said DOOH ads had encouraged them to search for more information online

GroupM To Merge MediaCom & Essence

Media reports claim that the rollout will begin in 2023 with a focus on major markets first

Hires & Promotions: GroupM, Vedantu, MX Player, WOW Skin Science, Post Office Studios

Quick look at new hirings, promotions and people movements this week

GroupM Appoints New Leadership In Thailand

Pathamawan (Linda) Sathaporn and Himanshu Shekhar will lead as CEO of GroupM Thailand while reporting to Ashutosh Srivastava, CEO of GroupM Asia Pacific

Ecomm Apps Witness 3-Fold Growth In Rural India: Report

The latest findings of Kantar & GroupM uncover how the rural India is on the periphery of an ecommerce revolution

GroupM Launches Finecast In India

This is to bring addressable TV advertising to Indian advertisers