Industry Veterans Mourn Parag Desai’s Loss

The sudden death of Parag Desai, Executive Director and 4th generation businessperson of Wagh Bakri Tea Group has left an irreplaceable void in the advertising and marketing fraternity

D2C Is Solus-, Not Omni-channel

The D2C offering must be available only through the platform, not everywhere and anywhere. Those who discover the joy of D2C solus get focussed, repeat & deep revenues, says Harish Bijoor, Business & Brand-strategy expert & Founder, Harish Bijoor Consults Inc. in this conversation with BW. Excerpts:

What Should Be I&B Minister Anurag Thakur's Immediate Priorities

Experts expound on the various announcements and actions that the newly appointed minister may bring on the table for the M&E sector

Marketing Needs To Earn Its Credibility Back: Harish Bijoor

The home centric digital is becoming a big animal and this animal needs to be empowered, says Bijoor

Unravelling Rivals: FMCG Brand Wars Continue

With Sebamed contending with HUL and Marico locking horns with Dabur, will they list themselves in the classic FMCG brand wars?