The sudden death of Parag Desai, Executive Director and 4th generation businessperson of Wagh Bakri Tea Group has left an irreplaceable void in the advertising and marketing fraternity
The D2C offering must be available only through the platform, not everywhere and anywhere. Those who discover the joy of D2C solus get focussed, repeat & deep revenues, says Harish Bijoor, Business & Brand-strategy expert & Founder, Harish Bijoor Consults Inc. in this conversation with BW. Excerpts:
Experts expound on the various announcements and actions that the newly appointed minister may bring on the table for the M&E sector
The home centric digital is becoming a big animal and this animal needs to be empowered, says Bijoor
With Sebamed contending with HUL and Marico locking horns with Dabur, will they list themselves in the classic FMCG brand wars?
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