Although close to 40% of the readers discontinued newspaper subscriptions during the pandemic, the time spent reading newspapers increased significantly, especially in the age group of 41-50 years
Bolloré sees the rise of digital entrepreneurship, more desire for innovation, design thinking, content studios, creation of links between content and media, commerce
Despite an arduous first half of the year for the outdoor medium, the industry reported a pickup of 25-30% in recent months according to Industry estimates and is slated to only grow given the upcoming festive season.
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