The whitepaper offering brands key insights for customer-centric growth like tier-based shopping patterns, rise of social commerce, elevated role of D2C Brands, technological empowerment & convenience
Arindam Sengupta had been appointed as Managing Director of Havas People India
The inDrive mission will be managed by the agency's Gurugram branch, and will report to Harbir Singh Rai, President-North, Havas Media India
As part of the mandate, the agency will drive the brand's media strategy across all offline and digital media channels
The media agency had recently extended its offline media services to Puma for its campaign with Anushka Sharma as brand ambassador
While Mohan has been promoted as MD, R. Venkatasubramanian is now MD of Havas Play
Quick look at new hirings, promotions and people movements this week
Havas Media Group, MiQ & Samsung unveil India’s first brand lift study on Connected TV
To lead the division, Havas Media Group India has appointed Sharukh Lakhani as Lead – Havas Market
Although close to 40% of the readers discontinued newspaper subscriptions during the pandemic, the time spent reading newspapers increased significantly, especially in the age group of 41-50 years
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