The film's insight is based on the fact that today’s Gen Z live in the digital age. They are self-driven risk-takers with diverse opportunities, yet remain close to their family for guidance and support
The campaign can be viewed on television with a presence on the ICC World Cup, News and GEC, along with digital, social media and print
The ad film serves a connection between the present campaign with its older campaign, ‘Har Sapne Ka Aadha Hissa’.
Highlights the role of family and timely financial planning in overcoming challenges
The campaign also has additional short films featuring the same characters who further speak about the benefits offered by HDFC Life’s Annuity products
They will narrate their touching brand story digitally on LIVE sports
A series of videos that encourages people to fulfil their responsibilities with smart financial planning.
Organizations that truly care for all stakeholders, offer hope and empathy to customers and have strong digital offerings will stay, says Subharwal
The videos showcase everyday moments where people from all walks of life are contributing towards fighting the pandemic in their own capacity
HDFC Life's latest campaign, Bounce Back, encourages everyone to be financially prepared in order to pivot to success from their setbacks
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