Hires & Promotions: ACKO, HUL, Rediffusion

Quick look at new hirings, promotions and people movements this week

Vim Nudges You To Look Beyond Dishes

It paves the way for a new perspective in its latest campaign “Nazariya Badlo, Dekho Bartano Se Aage”

Sustainability Has Entered The Heart Of Public Discourse: Prabha Narsimhan, HUL

Millennials and Gen Z have demonstrated environmentally and socially conscious consumer behaviors than anyone in the last two decades, she adds

Hindustan Lever Top Advertiser In Week 24: BARC

Google Search, Firstinclass.in debut in the list of advertisers

Colours Bridge Emotional Distances In Surf Excel’s Holi Campaign

Addressing today’s emotional need of connecting with our loved ones, the campaign, #RangAchheHain, narrates a heart-warming story of an emotional bond created using Holi colours

Purpose Creates Value For All Stakeholders

A company’s business must be aligned with its purpose, not just with respect to goodwill but also creating tangible value for the stakeholders, assert marketing leaders

Unravelling Rivals: FMCG Brand Wars Continue

With Sebamed contending with HUL and Marico locking horns with Dabur, will they list themselves in the classic FMCG brand wars?

Ad volumes of H2 2020 grew 34% over H1 2020

HUL was the biggest advertiser followed by the Reckitt Benckiser Group

Nine Shine At BW PuRe Brand Awards 2020

The nine winners upheld purpose and resilience in the year, while staying true to their DNA

HUL, SBI Form Partnership For Digital Payments

The partnership will enable digital solutions for retailers and customers of HUL