Previously, Yadav held various leadership roles at Havells India, Whirlpool of India and SpiceJet Airlines
He has previously held leadership positions at leading industry brands such as LG Electronics, Samsung, Microsoft, Dish TV, and Voltas
The campaign is conceptualised and executed by Grapes
She says wellness, as a category has caught up with the bathware segment and consumer, wants their bath space to look like wellness sancturies
The campaign features a series of multilingual films across languages such as Hindi, Kannada, Tamil, Telugu, and Malayalam
Bhatia highlights the transformation of mass media consumption in the age of Covid-19
Hindware’s recent brand initiative ‘Thoughtful is Beautiful’ is an attempt to re-define the category conversation from aesthetics to high performance, innovative & smart bathware, says Brilloca’s Vice President & Head of Marketing for Bath Products, Charu Malhotra Bhatia
The 360° integrated pan-India campaign features a series of multilingual film in English, Hindi, Kannada, Telugu, Malayalam across all platforms
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