65% Of Respondents Watched IPL Through TV, 29% On Digital: Report

It also highlights that only 25% of Indians watched IPL this year

BCCI Conducts Mock IPL Media Rights Auction

The auctions saw participation from potential buyers of IPL tender, including Amazon India, Disney Star, ZEEL and Google India

What Advertisers Can Learn From IPL

The way each IPL franchise markets itself and its players has a profound effect on the public on a whole new level and hence, an interesting area of study

AppsFlyer's IPL Marketing Handbook To Help Drive Campaign Performance

The report examines the two-roster model of IPL 2021 and draws out key trends and takeaways in marketing.

Havas Media Group India Reinstitutes Havas Sports & Entertainment

Facilitates a landmark deal between BCCI and Swiggy Instamart for IPL 2022 & 2023

IPL Ropes In Tata Group As New Title Sponsor

The board replaces vivo at the back of anti-China sentiments in the country

RPSG Group, CVC Capital Win 2 New IPL Teams; BCCI Bags 12K Cr

The Lucknow franchise has been awarded to RPSG Group, while the Ahmedabad franchise has been awarded to CVC Capital

IPL Broadcasting Rights May Fetch Upto USD 5 Billion

The present valuation of $2.55 billion may more than double to $5 billion by 2022

BCCI Announces Tender Of IPL Media Rights For 2023-2027 Cycle

The tender will be released immediately after the appointment of two IPL teams scheduled on October 25th

BCCI Releases Tender To Own And Operate IPL Teams

The tender invites bids to acquire the rights to own and operate one of the two new teams proposed to be introduced in IPL 2022