IPL Ropes In Tata Group As New Title Sponsor

The board replaces vivo at the back of anti-China sentiments in the country

RPSG Group, CVC Capital Win 2 New IPL Teams; BCCI Bags 12K Cr

The Lucknow franchise has been awarded to RPSG Group, while the Ahmedabad franchise has been awarded to CVC Capital

IPL Broadcasting Rights May Fetch Upto USD 5 Billion

The present valuation of $2.55 billion may more than double to $5 billion by 2022

BCCI Announces Tender Of IPL Media Rights For 2023-2027 Cycle

The tender will be released immediately after the appointment of two IPL teams scheduled on October 25th

BCCI Releases Tender To Own And Operate IPL Teams

The tender invites bids to acquire the rights to own and operate one of the two new teams proposed to be introduced in IPL 2022

Fantasy Sports and IPL Suspension, the Aftermath

Fantasy sports experts discuss what IPL suspension has brought on the table for the fraternity, the blessings in disguise, and also the future ahead

Can We Tout IPL As 'The Indian Marketing League'?

Marketing lessons from India’s hottest event, the Indian Premiere League (IPL)

PharmEasy Brings Quick Solutions To Healthcare

The multi-media campaign conceptualised and created by Leo Burnett India will be running throughout the IPL

Marketing Lessons From IPL For ISL In The 'Pandemic Scenario'

ISL was built on the lines of IPL or we can say with the same objective of nurturing the local talent with a mix of foreign internationals to ensure Indian Football reaches new heights.

It's Time For Newer Revenue Formats For IPL

IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges