Valvoline's branding on the helmets and caps, as well as its kiosk at the venue, will reinforce the brand's presence during the IPL season
The game has struck a chord with cricket enthusiasts with 88 per cent of those polled (and following the IPL) claiming to be excited about the annual sporting event
There is also a 22 per cent growth in match ratings compared to the last edition
The 'Team Se Bada Kuch Nahi' campaign delves into the dynamic relationships among Indian cricketers during the IPL season
As part of a multi-year partnerships, Bira 91 will be cheering for Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Sunrisers Hyderabad, and Kolkata Knight Riders
EatFit has partnered with Mayank Agarwal and Joy Bhattacharya, Sports Enthusiast for two ad campaigns
Collaboration will showcase the spirit of sustainable living through the cheer squad, called the Ampere Take Charge Squad
Players and official members of Lucknow Super Giants to sport the Shyam Steel logo on the back of their official match day jersey
Report says, the brand worth has increased by 99 per cent since 2009
From the era of test matches to the present-day scenario of slam-bang T-20 matches, the game has come a long way
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