Havas Play Inks Strategic Partnership For Valvoline & Lucknow Super Giants In IPL

Valvoline's branding on the helmets and caps, as well as its kiosk at the venue, will reinforce the brand's presence during the IPL season

Entertainment, T20 & Team Format Biggest Motivation For Watching IPL: Survey

The game has struck a chord with cricket enthusiasts with 88 per cent of those polled (and following the IPL) claiming to be excited about the annual sporting event

IPL 2024: 20% Growth In Watch-time; Ad Volumes Swell By 4%

There is also a 22 per cent growth in match ratings compared to the last edition

Dream11's Campaign Portrays Friendly But Competitive Spirit Among Players

The 'Team Se Bada Kuch Nahi' campaign delves into the dynamic relationships among Indian cricketers during the IPL season

Bira 91 Takes Over As The Official Partner For Five Teams

As part of a multi-year partnerships, Bira 91 will be cheering for Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Sunrisers Hyderabad, and Kolkata Knight Riders

EatFit Celebrates India's IPL Season With The #IPizzaLove Campaign

EatFit has partnered with Mayank Agarwal and Joy Bhattacharya, Sports Enthusiast for two ad campaigns

Ampere Electric 2 Wheelers Collaborates With RCB As EV Partner

Collaboration will showcase the spirit of sustainable living through the cheer squad, called the Ampere Take Charge Squad

Shyam Steel Join Hands With Lucknow Super Giants As Principal Sponsors

Players and official members of Lucknow Super Giants to sport the Shyam Steel logo on the back of their official match day jersey

Reports: Mumbai Indians Brand Valued At USD 83 million

Report says, the brand worth has increased by 99 per cent since 2009

Has IPL Become Marketing Mecca For Brands?

From the era of test matches to the present-day scenario of slam-bang T-20 matches, the game has come a long way