The campaign has been conceptualised by Leo Burnett India
At the launch of Kurkure’s new product launch, Bhasin, Category Lead for Kurkure at PepsiCo India speaks to BW Marketing World sharing the brand’s marketing strategy, the collaboration with ONDC Network, sustainability and more
The brand has brought this campaign to launch its new sub-brand Kurkure Playz
This collaboration is a playful extension of Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign for its latest fusion flavor, Kurkure Chatpata Cheese
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