Marketers In Sync With Ad Reports On Increasing Spends In 2024

Looking to invest strategically in the future, upcoming elections and sports stand tall as the juggernaut for marketers to shell out big monies

Breaking News: Damyant Singh Khanoria Moves On From OPPO India

Khanoria confirmed BW Marketing World that he moved on from Oppo India about a week ago

Business & Marketing Lessons From Top Leaders At BW Mktg Whitebook Summit 2023

From Indian consumers’ role in shaping world economy & trade to tech equalising opportunities and AI’s transformative impact on time allocation, more than 50 industry captains share advice for future readiness

Marcom Avenue Appoints Nikhil Sharda As AVP - Marketing

Sharda was previously associated with Media Mantra and Scroll Mantra

Vodafone Idea Elevates Hamid Eqbal As VP Marketing

Eqbal has been associated with Vodafone Idea for the past five years

Gen AI Opens Doors To Innovative Formats & Interactive Experiences: Deepika Deepti

Deepika Deepti, Head of Marketing at Metro Brands Limited, delves into her journey in the marketing landscape and shares her insights on sustainability, generative AI, and more in our series 'Marketing Maestros'

Augmented Intelligence, Brand Transparency, Collaboration: BW Festival of Marketing Revisits Marketing ABC

More than 100 top marketers and CEOs took the stage to look at how marketing is transitioning into a growth function with CMOs playing business-centric roles

Discussing Transformation & Future Readiness At Festival Of Marketing

Over 100 senior marketers are coming together at the BW Festival of Marketing which kicks off on August 18 in New Delhi to discuss how marketing moves businesses in challenging times

90s Advertising Laid The Foundation For Me: Atit Mehta

For our series, 'Marketing Maestros', Atit Mehta, Marketing Head, Byju's shared his journey and insights into the dynamic realm of marketing

Marketing In The Era Of Transformation

In the recent years, consumer behavior and patterns have witnessed a drastic change, resulting in marketers reshaping the strategies of their businesses and clientele.