With the release of the NARZO 70 Pro 5G, scheduled to debut on March 19, Tao Zhang, Chief Marketing Officer, realme India reveals the brand's focus on young users, marketing strategies, AI strategy and more
Celebrating 20 years in India, Haier Appliances' President NS Satish and Head of Marketing Priyanka Sethi share insights on the brand's journey, strategies and future plans with BW Marketing World
As the world celebrates International Women's Day, BW Marketing World spotlights women leaders breaking gender stereotypes and reshaping the narrative in the adland
Recent campaign fiascos highlight the difficulty of blending bold creativity with authenticity and empathy, prompting industry experts to urge consumer-centric strategies in an era of heightened sensitivity
Gen Alpha possesses enough intelligence to make well-informed purchasing decisions and is gradually establishing itself as a dominant force in the realm of marketing
Varun Moolchandani, Executive Director, Archies reveals Valentine's initiatives, from their mascot, 'AMA' to AI marketing, in a year filled with surprises
CEO & MD of Tata Play, Harit Nagpal advocates a positive approach to disruptions, citing historical instances and business experiences during the Nitin Puri Memorial Lecture
Capitalising on the digital wave post Men’s ICC World Cup, marketers embrace a new era of digital-led engagement and immersive fan experiences for IPL 2024 and T20 World Cup
Bisleri's Head of Marketing, Tushar Malhotra shares exclusive insights with BW Marketing World on the company's 2024 marketing strategy, emphasising sports associations, sustainability, global expansions and more
In the era of advanced technology, brands navigate the balance between personalised experiences and consumer privacy, as gen AI and data-driven personalisation take centre stage to meet the expectations of always online, Gen Z
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