How Tech Allows For A Holistic Approach In Contemporary Marketing

The emergence of new technologies like big data, artificial intelligence (AI), blockchain and virtual reality (VR) has revolutionised the way brands market themselves

How To Use Metaverse For Marketing & Make Money?

Companies can use Metaverse to attract new audiences, boost consumer confidence, and investigate a potential revenue stream

Marketing Real Estate In The Digital Age

At the intersection of storytelling and technology, videos as knowledge marketing tools are gaining popularity to bring authentic advice to aid decision making

Strategies To Pull Consumers To Adult Gaming & Entertainment Centres

Adopting digital and other customer engagement tools is essential to ensure repeat visits and beat competition

Making Your Propositions Reach The Right People

Looking London, talking Tokyo - a.k.a. the pitfalls of targeting in marketing

Experiment Is Key: Taking Marketing From Retro To Revolutionary

The new digital space is developing to become a more valuable space for marketers to explore and experiment. How can the brands make the best out of it in order to capture the targeted audience and improve their brand engagement?

Marketers' Confidence In Proving ROI Low: Nielsen

The lack of ROI-proving confidence in preferred channels suggests an opportunity for martech providers to help brands improve their execution and results

Homegrown Brands' Connecting Factor To Hook Consumers

At the end of the day, the consumer and the brand are interconnected and this co-dependency will thrive where the communication is two ways

The Future of Digital Marketing In A Cookie-Less World

Is relying on third-party data providers a viable option given that data security is a major concern in today’s day & age?

How Quick Deliveries Entice Customers To Shop More And For Brands

By utilizing new technologies to better leverage their existing physical infrastructure, New Age Fulfillment Partners are offering e-commerce companies a superior delivery experience to raise the bar to match the same-day delivery expectations