Budget 2023: Decoding The Changes For M&A Sector

The Union Budget 2023-24, which is claimed to be the first budget in Amrit Kaal is growth-oriented and future-focused. Let's have a look at the probable changes for Marketing and Advertising Segment

Union Budget 2023-24: Decoding Expectations Of Advertising & Marketing Sector

Amid the global recession and inflation, the GoI focuses on multi-sector growth in the preliminary budget meetings, Let’s see what’s in the platter for Advertising & Marketing Sector

Byju Tops On Recall In IPL Ads; Dhoni & Virat Most Recalled Celebrities

Byju’s was the most spontaneously recalled brand on the IPL last weekend; its celebrity endorser Shahrukh Khan though trailed behind other celebrities who were more visible, hence more recalled. Dream 11 was at No. 2 with multiple endorsers.